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How would the ideal charity spend its income?
This caught my eye earlier this week. The three conclusions from the How the Ideal Charity Would Spend Its Income June_2016 report are:
- The public are happy for a charity to spend an average of 14% of its income on each of campaigning, fundraising and ‘running costs’, and 58% on beneficiaries
- Nearly 70% of the public see CEOs as administration costs
- ‘CEO pay’ is the second most important factor on deciding which charity to donate to, after number of beneficiaries
For more information and to download the report visit the NFP Synergy Website.