In this workshop, you’ll get to work through marketing and communications ideas and come up with a plan with one of the social enterprise world’s most experienced marketing minds. Location: Red Ochre CAN Mezzanine, Old Street, London, N1 6AH Time: 10am-1pm, Thursday, May 17, 2018 Trainer: Robert Foster, Co-Founder of Red Ochre. Read more »
Infographic: Baby boomers, wealth and philanthropy
The generational landscape of UK society is being radically transformed. We will see a predicted 2m growth amongst those aged 65 and over by 2020 (Future Foundation), representing a 20% increase on the current proportion of 65+ year olds in this country.
- Life expectancy at age 65 is now stretching beyond 20 years for both men and women (ONS: 2015)
- Those born before 1945, give 34% more than the baby boomer generation (born between 1946 and 1964) (Pudelek: 2013)
- 40% of older people have shopped online (ONS: 2014), but only 17.4% of older donors give online (Xtraordinary Fundraising et al.: 2014)
Source: NFP Synergy