In this workshop, you’ll get to work through marketing and communications ideas and come up with a plan with one of the social enterprise world’s most experienced marketing minds. Location: Red Ochre CAN Mezzanine, Old Street, London, N1 6AH Time: 10am-1pm, Thursday, May 17, 2018 Trainer: Robert Foster, Co-Founder of Red Ochre. Read more »
The Chrysalis Effect: Growing from a small to a large organisation
This is quite and long and rambling piece on strategy+business that explores the challenges faced by organisations as they grow. The focus in the article is on technology start-ups but at least some of the points are relevant to other types of enterprise.
The label Chrysalis Effect is representative of the controlled dissolution of early stage enterprises and their reconstitution as mature organisations. The imagery explored is vivid and. for those of use that have been through the process, relate-able.
The author touches on four basic principles that a founder (or investor) can use to navigate through this transition.
- Repositioning the founder
- Recruiting for scale
- Developing collaborative networks
- Selectively adopting mainstream management practices
For the whole article see strategy + business. Author: Juliette Powell