In this workshop, you’ll get to work through marketing and communications ideas and come up with a plan with one of the social enterprise world’s most experienced marketing minds. Location: Red Ochre CAN Mezzanine, Old Street, London, N1 6AH Time: 10am-1pm, Thursday, May 17, 2018 Trainer: Robert Foster, Co-Founder of Red Ochre. Read more »
The importance of tacit knowledge
There’s an interesting article on Strategy-business I caught earlier today.
Putting aside the sycophantic “Sales people are great” theme running throughout the narrative a couple of things struck me.
The general gist of the article was that some information can be easily analysed and some can’t. This chimes pretty well with the social sector views on outputs, outcomes and social impact.
Another point I took is that there is a difference between data (knowledge) and insight (wisdom). This is something I have been banging on about for years so perhaps I have read far too much into this. The fact I noticed this probably says more about me than the article.
The final take way from the article is that while formal analysis and data systems can give you information on the market, competitors and so forth t the end of the day it’s the human element of reading between the lines when you meet customers and stakeholders than makes a difference to your business or social enterprise.