Social Impact Measurement and Management
Red Ochre is running a practical introducion to Social Impact Measurement and Management on April 25th, 1000-1300, BIPC, British Library, Euston Road, London. To book or learn more click here. Read more »
“A few years back I spent some time lecturing on creative thinking and innovation in Estonia. I recently had an opportunity to return to this fascinating country and share some more learning on embedding innovation in organisations.
At the conference run by Vertex Consulting on growth strategies and with speakers such as the Chief Policy Adviser for Economics in Estonia and lectures from Henley Business School we ran the gamut of topics from cultural perspectives (David Rees) and customer insight (Jeff Callander), through to innovation and social innovation (me).
My take was innovation is a way to competitive advantage, and that people centric approach is key. Putting people, staff, customers and the wider community, at the heart of what you do is a key differentiator and helps you define and capture value, however you define value. I talked about a variety of non-technical approaches to innovation including tools, culture and social innovation models and even having the graveyard shift interaction was high.
A number of things struck me during my brief stay: