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4 ways music venues can increase revenues and avoid closure
As a consumer of live music I read this with interest. If you want to read the whole article visit the newbusiness website.
The long and the short of it is:
- Make a brand out of your venue
- Use social media to engage your audience
- Actively programme
- Lastly, that catch-all “be creative”.
Although a tad trite in places the general gist of the piece is practical and may well be useful for operators of smaller venues.