As a consumer of live music I read this with interest. If you want to read the whole article visit the newbusiness website.

The long and the short of it is:

1. Make a brand out of your venue
2. Use social media to engage your audience
3. Actively programme
4. Lastly, that catch-all “be creative”.

Although a tad trite in places the general gist of the piece is practical and may well be useful for operators of smaller venues.

Published: December 4, 2019. Categories: Robert's Blog.