Friend of Red Ochre, Emily Hill, CEO of Write My Site sends out an interesting regular newsletter on content marketing, blogging, user generated content and the like.

A couple of key points leapt out at me from her most recent newsletter.

• Blog writing times. A revealing HubSpot survey of 4,000 blog writers from around the world has revealed that the average time for penning a 500-word blog piece is between 1 and 2 hours.
• Structuring scan-friendly content. A new study has found that only 20% of people read web content word for word, with 80% choosing to skim-read instead. Tests found that, with intelligent structure, the average time spent on page can be doubled, and bounce rate significantly reduced.
• Keywords in the future. Google’s increasing focus on personalised search results makes it difficult to optimise a narrow set of short tail keywords. Content needs to keep pace with these changes by optimising long-tail, semantically-related terms.

Read more here.

Published: November 5, 2015. Categories: Client News and Robert's Blog.