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How to write effective content marketing
Research from sharethrough that was recently reported on Wallblog has been making some noise about how to write for content marketing.
It’s an interesting piece with a couple of useful takeaways and some reassuring messaging. Word types, headline word count and context are all touched on.
There are a couple of caveats though – notably this is an online channel, and even for online this is about content and not advertising per se.
Read more to make up your own mind.
