Session 2: Sorting through your ideas Date: Wednesday 2 October, 10:30-12:30 Content of the session: For new participants there will be a recap of the four-stage innovation process. Returning participants will feedback on the progress made against their personal Innovation Action Plan developed in session 1. Read more »
How to write effective content marketing
It’s an interesting piece with a couple of useful takeaways and some reassuring messaging. Word types, headline word count and context are all touched on.
There are a couple of caveats though – notably this is an online channel, and even for online this is about content and not advertising per se.
Read more to make up your own mind.