The generational landscape of UK society is being radically transformed. We will see a predicted 2m growth amongst those aged 65 and over by 2020 (Future Foundation), representing a 20% increase on the current proportion of 65+ year olds in this country.

Key findings

• Life expectancy at age 65 is now stretching beyond 20 years for both men and women (ONS: 2015)
• Those born before 1945, give 34% more than the baby boomer generation (born between 1946 and 1964) (Pudelek: 2013)
• 40% of older people have shopped online (ONS: 2014), but only 17.4% of older donors give online (Xtraordinary Fundraising et al.: 2014)

Source: NFP Synergy

Published: November 26, 2015. Categories: News and Robert's Blog.