Session 2: Sorting through your ideas Date: Wednesday 2 October, 10:30-12:30 Content of the session: For new participants there will be a recap of the four-stage innovation process. Returning participants will feedback on the progress made against their personal Innovation Action Plan developed in session 1. Read more »
Marketing and communications: getting your idea (or project, organisation) out there
In this workshop, you’ll get to work through marketing and communications ideas and come up with a plan with one of the social enterprise world’s most experienced marketing minds.
Location: Red Ochre CAN Mezzanine, Old Street, London, N1 6AH
Time: 10am-1pm, Thursday, May 17, 2018
Trainer: Robert Foster, Co-Founder of Red Ochre.
We’ll talk about and consider things like:
The value proposition – what is the value you create and how do you share that value?
- Recognising the customer
- Customer segmentation
- Practical approaches to pricing
- Developing a marketing strategy and a marketing plan
- Creating and working your communication strategy
- Communicating your social impact
You’ll join a group of others at our offices and we’ll provide tea and coffee and specific help with your work in this area. Whether you have a simple social enterprise idea, a project, an organisation or are simply curious about this area – you are very welcome.