For help and insights, join Robert for the final Benefact Group webinar of the year ‘A practical introduction to social impact measurement’ on 14 November 2023. The session will run 10:30 – 12:00. Register now. Read more »
Marketing and communications: getting your idea (or project, organisation) out there
In this workshop, you’ll get to work through marketing and communications ideas and come up with a plan with one of the social enterprise world’s most experienced marketing minds.
Location: Red Ochre CAN Mezzanine, Old Street, London, N1 6AH
Time: 10am-1pm, Thursday, May 17, 2018
Trainer: Robert Foster, Co-Founder of Red Ochre.
We’ll talk about and consider things like:
The value proposition – what is the value you create and how do you share that value?
- Recognising the customer
- Customer segmentation
- Practical approaches to pricing
- Developing a marketing strategy and a marketing plan
- Creating and working your communication strategy
- Communicating your social impact
You’ll join a group of others at our offices and we’ll provide tea and coffee and specific help with your work in this area. Whether you have a simple social enterprise idea, a project, an organisation or are simply curious about this area – you are very welcome.