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What does “heritage” mean to the public?
On 4th November, Katharine Peacock, ComRes Managing Director, presented at the 7th Heritage Alliance debate on what the word ‘heritage’ means to the public.
Key findings are
- Three quarters of GB adults agree the government has a moral obligation to protect our heritage (74%). A slightly larger proportion agree the UK’s heritage needs to be protected (79%)
- Four in five say the UK’s heritage is important in attracting tourists from over the world (81%)
- Only one in five British adults agree that Heritage is obstructive to future housing developments (18%)
- Similarly, only one in ten (10%) think the UK’s heritage does not contribute anything to the country
- A majority of Britons say heritage is important to them personally (59%)
- Three in five agree that the Heritage sector makes an important contribution to the creative industries (61%), and three quarters say the UK’s heritage is important for the economy (73%)
To read more visit the Heritage Alliance website.